30/6

Event Description
Today lesson is about concept pitching. A preparation for our next week concept pitching presentation. We watched a video about 2 teams sell their idea in a elevator within 25 second. During class discussion for this video, we need to identify what is the good and bad point for each group as well as what we learn.

Next session is promote the product (Healthy Food Juice) by find out how this solve the consumer problem, identify the competitors, consumer choice factors, the benefit of this product to the consumers and the target market.

How did it Make me feel?
I feel stress when I watching the video, it is difficult when we need to persuade a people to accept our idea. Anythings we do such as eye contact, body language, passionate or interaction with audience will give different impression to the audience as well as influence their decision. Besides, i feel that a good planning of speech to transfer all important message to the audience in limited time is crucial.

What did I learn?
Confidence, strong opening, clearly and straight to the point, maintain eye contact, try to interact with audience, attitude during pitching (greeting, passionate, friendly), keep customer attention as well as give feedback from them. Dont forget to give a contact method such as namecard to the audience.

What would I do differently now?
Practice make prefect, i need to practice more and be confidence during presentation.

How does theory underpin this?

28 June

Event Description
A group discussion in hostel which continue discuss about the dinner handbag concept and set up the planning of logic diagram.

How did it Make me feel?

I feel excited during the brain storming moment, and I just know that any things can be change as the time go, we will have more and more idea which may lead our product to be better or worst. While planning for the logic diagram, i feel it is quite challenge while we need to set out a plan for future activities and set the date which help us to stick with the plan on time.

What did I learn?
I learn to be FOCUS. Many unexpected things or idea will come out and may give impact to our concept, so we need to focus on the customer issues and create a product that suit their need instead of a multipurpose or many functional product which not able to solve customer problem or maybe lead to over customer power purchase budget. (or cost of production)

I learn to plan a logic diagram and highlight the key stage logically.

What would I do differently now?
Stick on the main problem while try to identify which ideas should be use in the project and which ideas should be eliminates.

How does theory underpin this?

23 June

Event Description
Today lesson is about identified the problem faced by customer and the way to solve the issues. In the first part we watched a video about Richard and Dick innovate the aircraft seat so that customers can have a comfortable environment while flying to their destination. The most easily way to get the feedback is direct ask the customer's experience and what they hope the product can be improved. Next is the difficult part where Richard and Dick need to draft a product which can solve the customer issues within the company budget or constraints such as the size of the seat.

In the second part we have an opportunity to design a hand bag for a ladies around aged 40 in a dinner party. Based on the information about the ladies, we start to discuss and draft out the design for the handbag which suitable for her in dinner party.

How did it Make me feel?
It is not easy to innovate a product which can fulfill the customer need and the company requirement, but, on the whole process, Richard and Dick never give up even their face difficulties and at last, they successful to create a better aircraft seat, I feel pound and i hope i can be like this in the future. "Never Give Up!"

I feel that customization in nowadays is getting important, so we plan to design a handbag which can be easy customized by customer, and, since the ladies like gardening activities, we think she will prefer those products which have some flower and plant design. Today discussion progress move smoothly and everyone contribute equally, hence, today i feel great and enjoy..

What did I learn?

Identify customer issues are important, I should design a product that gives customer solutions instead of just decide a product for selling purpose. Understand target market profile also important in order to create the best products to delight the customers.

What would I do differently now?
before we start we develop or draft a new concept, I need to do research to analysis problems that faced by customers as well as customer preference. Never give up to continue improve the existing product over the time.

How does theory underpin this?

16 June

Event Description

Today seminar continue with Belbin discussion which help us to choose a suitable leader for our assignment group. After that is a short lesson about the development concept and generate idea process.

How did it Make me feel?
During the discussion moment i feel disappointed, one of our group member forgot to bring her notes and she only remember the highest mark for the result, whereas, since none of our group member is under Shaper category, which is the most suitable to be a leader, we have to check 4 of us which get the highest mark for Shaper, because of the member, progress for our discussion take longer time than other group. Besides, I also feel frustrated that same member cannot pay attention during the discussion.

Another feeling is i disappointed to myself when my member asking who willing to be the leader, I know i am the one should be the leader in this group, but I didn't speak out at the beginning. Anyways, sometimes i quite confuse about select people to be leader. Since now is in the way of learning, why we want to choose a potential leader to be our group leader but not the people who should take this opportunities to learn to be a leader? At last, we choose that member which is not suitable to be a leader to take control for our group assignment, reason maybe is because we trying to push the responsibilities to her, but, i hope she can be better and be more responsible.

In second part, I feel surprise about the process of development concept and generate idea. This show how difficult for a company to launch a successful new product into the market.

What did I learn?

We will meet different kind of people in the world, not everyone is easy to communicate as well as easy to work together, i should learn how to communicate with different people.

In the second part, I learn about the process of development concept, We need to understand the environment, analysis customer need and wants in order to fulfill their needs and how to create the best products which can help the company create competitive advantages and to maximize the revenue. This is useful for me in now or in the future.

What would I do differently now?
I will be patient and control myself when communicate with some people that I dont like, and I will be more aggressive, when I have any ideas or opinion i should tell my members.

While we develop a new concept, we need to find out the demand of current market as well as external factor which may influence our concept feasibility.

How does theory underpin this?

Way to communication

09 June

09 June

Event Description

I cant imagine that this subject will be teaching in this ways.

First, Ms. Lye let us write down the biggest fear and ambition or hope at the beginning in the class, this give a chance for me to think deeply about what is my biggest fear now even in the future. My fear is i worry that i will lost my principle when I involve myself in the working environment. This is challenging and take long time for me to write down the answer. On the other hand, to write down answer about my ambition is quite easy and take less time compare to the biggest fear. Haha! My dream is to travel around the world, and now…I am in UK! =)

Next session is about sharing secret with a classmate that he/she doesn’t really know about me. Actually I wish to talk with new classmate but I shy to step forward, but luckily Jocelyn, a very nice and friendly girl she come to me and want to be my partner for this session.

Last session for today seminar is a psychology test which knows as ‘Belbin Team Roles’.

How did it Make me feel?

Today is most interesting class in these two years!

Spending time of thinking about myself fear and ambition, this session actually is quite challenge since i'm not really like to let people know about my inner feeling or my weakness. Anyways, i will able to overcome my fear as the time go.

In second session, I feel happy to talk with a pretty girl,as well as we exchange some secret between each others. besides, this also lead to another happy moment when whole class sharing each other big or small secret! Enjoy~~!

However, for the last session, ‘Belbin Team Roles, I dont like the way of apportion point according to our feeling or sense, because our own perception or bias will easily influence the accuracy of the answer. Anyways, I quite satisfy with the answer I get since it is similar with another psychology test I done before. In short, I am a Resource Investigator. =P

What did I learn?

In today seminar,I learn to understand myself as well as my classmates in the first or last session and. training on listening skill as well as communication skill when we meeting a stranger in second session, I think this is important for us when we meet our new customer and how we able to build a good relationship with them.

What would I do differently now?

Try to be friendly and be the first people to talk with stranger like what the Jocelyn done in today session, because this give a good impression to other people and can help myself to expand my social environment as well.

How does theory underpin this?

Johari Window and Belbin Team Roles help me to understand and improve myself.

09 June

-- Product Innovation and Creativity | Seminar 1 --

Preface

“Today class was the most interesting class in these two years! “

I never think that this subject can be taught in this ways. First, Ms. Lye let us write down the biggest fear and ambition or hope at the beginning in the class, this give a chance for me to think deeply about what is my biggest fear now even in the future. The answer I submit is I fear to lost myself or lost my principle when I involve myself in the working environment. On the other hand, to write down answer about my ambition is quite easy and take less time compare to the biggest fear. Haha! My dream is to travel around the world, and now…I am in UK! =)


Next session is about sharing secret with a classmate that he/she doesn’t really know about me. Actually I wish to talk with new classmate but I shy to step forward, but luckily Jocelyn, a very nice and friendly girl she come to me and want to be my partner for this session. Happy to talk with this pretty girl, some more, we exchange some secret between each others. Purpose for this session is about our listening skill and also communication skill as well while we meeting a stranger. I think this is important when we meet our new customer and how we able to build a good relationship with them. Anyways, this is another happy moment when whole class sharing each other big or small secret! Enjoy~~! Errr….Johari Window! i thinking to explore this “window” in sometime.

After that is discussion in a group about the product going to delete and the reason we choose to do this.

Ø Pocket calculator – this will be the common answer since this can be replaced by Handphone, Ipad or smartphone.

Ø Home VCR – getting less people using VCR nowdays especially for those download softcopy from the web.

Ø Birth Control Pill – this is not healthy medicine and should be replaced by the better effective and healthy way.

Ø Velcro fastener – today, majority products are using Zip.

Ø Liquid Crystal Display – LED which more save energy and more durable, and 3D TV which are more clear and lifelike!

Ø Fax Machine and photocopier – Email is the best way to replace because email can send to many receiver in a same time, this also relate to environment friendly which to reduce the usage of paper.


Last session for today seminar is a psychology test which knows as ‘Belbin Team Roles’. Although I think that the way of apportion point according to our feeling or sense will influence the accuracy of the answer, I feel satisfy with the answer I get and the answer is quite similar with another psychology test I done before. At last, I am a Resource Investigator. =P